中国新闻出版网首页>>传媒频道>>2007中美新主流传媒领袖高级研修班

姜军
Jiang Jun
中国新闻出版报 社长兼总编辑
China Press and Publishing Journal, President and Editor-in-chief

　

　　以追逐变化为乐事、推动变革为己任的媒体，如今身处变化与变革的巨大漩流之中。外部变化一日千里、目不暇接，内部变革更是山重水复、狼烟四起。全球化、产业化、数字化浪潮汹涌而来，传统管理体制、运营机制和思维模式顽症却又挥之难去。昔日传媒霸主，眼看霸势渐尽；当年无名小辈，翻然已成主流。指众人所未见，发众人所未言，或许是新主流传媒崛起的共同法宝；行他人不敢为之事，悟他人不曾识之势，必定是新主流传媒领袖的独特气质。

　　中国需要更多的新主流传媒，它们指点未来、勇于担当，将引领社会形成更加健康的新潮流。这就是中国新闻出版报携手复旦大学、哥伦比亚大学举办“2007中美新主流传媒领袖高级研修班”的根本原因。

The media, always keen on keeping current and promoting reforms, are now in a great maelstrom of changes and revolutions. The external world changes by leaps and bounds, while internal reforms take place throughout the whole country. Globalization, industrialization and digitalization have swept through the industry; however the traditional systems of management and operations and the obstinacy of old patterns of thinking are still with us.? Many former media moguls have lost their glory., and instead, anyone and everyone can create the trends in today’s media. The new media thrives on speaking what is not spoken and seeing what is not seen. Moreover, the unique qualities of the new media leaders must be to predict what is to come in the future and to take action in the face of fear and uncertainty.

China demands more new mainstream media that anticipate the future and bravely take responsibilities to lead society into a healthier stage.This is the fundamental cause why China Press and Publishing Journal joins hands with Shanghai’s Fudan University and Columbia University’s School of International and Public Affairs to host the Executive Training Program for Sino-Us Mainstream Media Leadership 2007.

John H. Coatsworth
Acting Dean, School of International and Public Affairs, Columbia University

哥伦比亚大学国际与公共事务学院 执行院长

　　连续第四个夏天，哥伦比亚国际与公共事务学院（SIPA）再度与复旦大学新闻学院携手，迎来了新一届的中美新主流传媒领袖高级研修项目。在全球媒体行业变化日益剧烈的今天，中国核心作用愈加明显，我们希望此研修项目将为财经及商业媒体从业人员提供必要的准备和提高。
今年的研修项目将继续由汇集了哥伦比亚大学SIPA精英的毕克中心负责。毕克中心提供传统的高级培训课程和技术支持，并寻求公共和非盈利性机构的支持来改善目前的课程、发展新的项目或平谷其可行性和价值。毕克中心还为讨论公共服务和国际事务等重要问题提供了一个交流和辩论的场所。
我仅代表哥伦比亚大学国际与公共事务学院及其全体成员，对与复旦大学的继续合作伙伴关系感到非常荣幸。我相信我们的课程将帮助中国的媒体从业人员在高水平的全球媒体行业中更自如地应付工作所带来的挑战。

　

For the fourth year in a row, the Columbia University School of International and Public Affairs (SIPA) is joining with our colleagues at the Fudan University School of Journalism to provide a cutting-edge executive course for media professionals in China. This program is designed to keep them in touch with the rapidly changing global media industry, in which China is playing a bigger and more central role every day.

This program embodies the continuing excellence of our Picker Center for Executive Education, which enables working professionals around the world to benefit from SIPA's world-class faculty and curriculum in public policy. The Picker Center provides customized, in-service training programs, as well as technical assistance and research for public and non-profit agencies seeking to improve current programs, initiate new ones, or evaluate their performance. The Center also serves as a forum for discussion and debate on critical issues in the realm of global public policy issues.

It is my great pleasure to welcome this opportunity to continue our very successful partnership with Fudan in training China's top media professionals to tackle the challenges of working effectively at the highest levels of the global media industry.

赵凯教授
Prof. Zhao Kai,
复旦大学新闻学院院长
Dean of Journalism School, Fudan University

　

　　随着中国的改革开放事业的不断深化，中国媒体得到了飞速的发展。复旦大学新闻学院和哥伦比亚大学国际与公共事务学院连续第四年合作，并且携手新闻出版报社，举办2007“中美新主流传媒领袖高级研修项目”。前三届研修项目的成功举办，获得了传媒业界的高度评价。我们有信心继续把第四届研修班办好，继续为国内传媒从业人员提供这个与国际著名传媒专家互相学习和交流的平台。
感谢哥伦比亚大学国际与公共事务学院，感谢新闻出版报社，感谢国际传媒的专家，感谢通用汽车和申尼邦德咨询公司积极参与这一研修项目的国内媒体同行。让我们共同努力，保持这个平台的高度专业化和国际化，为促进中国新闻实践的发展贡献力量。
复旦新闻学院将继续秉承“好学力行”系铭，以现代化、国际化的视野，力争在新闻与传播的教学与科研领域取得丰硕成果，成为中国传媒优秀从业人员的摇篮。

With the further development of China’s reform and opening-up, Chinese media have exhibited rapid development. The Journalism School of Fudan University, the China Press and Publishing Journal and the School of International and Public Affairs (SIPA), Columbia University jointly held the Executive Training Program for Sino-US Mainstream Media Leaders 2007. The first three sessions have achieved great success and gained high appraisals from the media. We have the confidence to continue out successful collaboration and provide a platform for domestic media professionals to learn and communicate with internationally famous media experts.

I would like to thank SIPA, the China Press and Publishing Journal, General Motors, Sunnybund consulting and the other international experts on the media who are with us this year. I also would like to express my appreciation for the domestic media professionals who actively joined this program. ?Let us work together to keep the platform highly professional and international, and to make our contribution to the development of the practice of journalism in China.

The Journalism School of Fudan University will further follow the school motto (“Study Hard and Practice Hard”), take a modern global view, and make every effort to elicit great achievements in the teaching and study of journalism and communications, and to become the cradle of Chinese high-level media professionals.

　

Kevin E. Wale
甘文维
President & Managing Director, General Motors China
通用汽车中国公司总裁兼总经理

　

　

　　通用汽车对于能够与中华人民共和国中国新闻出版总署新闻出版报社、以及著名的复旦大学新闻学院和哥伦比亚大学国际与公共事务学院合作，并支持此次2007年中美新主流传媒领袖高级研修项目而深感荣幸。
　　作为全球汽车工业的领导者以及中国汽车工业发展中的佼佼者，通用汽车公司高度重视传媒所扮演的关键角色。
　　通用汽车公司非常愿意与中国传媒界保持密切联系，是媒体将通用汽车以及中国汽车工业的发展情况传播到大大小小的城市，传播给消费者。
　　与中国汽车工业一样，中国传媒业也处在飞速的发展中。几乎每一天都有一家全新的媒体机构诞生，其中有报纸和杂志这样的传统媒体，也有如互联网和博客等非传统类媒体。而无论是传统媒体还是非传统媒体，是新成立的媒体还是现有的媒体，他们有一点都是相同的，即对高素质人才的渴求。为了确保商业和经济新闻得到公正准确的报道，高层次的培训必不可少。随着中国在全球经济舞台上扮演起其应有的领先角色，高层次的媒体培训将显得越来越重要。
通用汽车公司衷心希望通过对此次2007年中美新主流媒体领袖高级研修项目的支持，能让更多的人有机会接受传媒领域内世界一流的培训。

General Motors is proud to be teaming up with the Press and Publication Daily of the General Administration of Press and Publication (GAPP) of the People’s Republic of China, Fudan University Journalism School, and Columbia University School of International & Public Affairs (SIPA) to sponsor the Executive Training Program for Sino-US Mainstream Media Leaders 2007.?

As the global automotive industry leader and a leader in the development of China’s own automotive industry, GM appreciates the vital role that the media plays in all of our lives.

GM enjoys a very close relationship with the Chinese media, who are responsibly telling the company’s story, as well as giving an accurate account of our industry to consumers in cities large and small.

Just like the country’s automotive industry, China’s media is in the midst of change.? A brand new media organization appears on the scene nearly everyday.? Some of the newcomers are traditional media, such as newspapers and magazines, while others fall in the category of non-traditional media outlets, such as Internet websites and blogs.?

One thing that these traditional and non-traditional media forms— both experienced and new organizations— all have in common is the need for trained employees. High-level training is especially critical for ensuring that news reports and stories concerning business and economics are reported in a fair and accurate manner. This has become increasingly important as China assumes its rightful role as a leading player on the global economic stage.

General Motors hopes that through our support of the Executive Training Program for Sino-US Mainstream Media Leaders 2007, more individuals will have the opportunity to receive world-class training in media management & reporting.